----- Original Message -----
From: Jennifer
LaMountain
To: Rick Raddatz
Sent: Monday, September 20, 2004 8:06 PM
Subject: Re: Hi Jennifer!
Hi Rick --
Sorry for
the delayed response. I just got back into the country and am handling
emails.
I haven’t checked the report recently but know that the
postcard was received well. Our percentage of ‘click’ thru was 64% (3-4
times better than other campaigns), it was an
immediate rush of initial forwards and has dwindled over time. Some avid
supporters forwarded the email to dozens of people. One ended up sending
it out to his list of 3,000+ emails. This was as much as our initial
mailing — all from one man. Orders of the product have increased by 80%— I
would have loved for it to completely double. But we’ll take this
increase any day.
We’ve had a few responses from others interested
in the process. Hopefully you are getting residual business from this as
well.
Now that I’m home, I’ll check in again to see what the newest
figures are and get some feedback from the rest of our staff/label. I’d
like to know what steps we could take to get an even higher ‘click-thru’ rate
and a greater percentage of forwards.
Thanks again for your assistance in
testing out this form of marketing. Overall we are extremely pleased and
want to continue to find new ways to improve on the concept. I’d love to
do this again with a Christmas song we’ve got — to get greater radio play during
the season. Any ideas?
All the best to you — and thanks for
checking in!
Jennifer LaMountain
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